Coaching should still be available to people with limited resources
ADHD coaching can be genuinely valuable. It can also be expensive.
For some people, paying the standard coaching or package fee simply isn't realistic. That shouldn't automatically mean the conversation ends there.
Pay What You Can exists for people who would otherwise be unable to access coaching because of their financial circumstances.
It isn't a different version of ADHDAndy coaching. It isn't a shorter session, a reduced service or coaching with fewer bells and whistles.
It's the same coaching.
The difference is what you can afford to contribute towards it.
How Pay What You Can works
A Pay What You Can coaching session has a £15 upfront payment.
That secures the appointment and makes a contribution towards the time involved beyond the conversation itself — preparation, administration, the session and follow-up.
After your coaching session, you'll be invited to make an additional contribution of whatever you can genuinely afford, up to the standard session price. A link will be included in your post session email along with session notes and agreed actions.
That might mean £15 is genuinely all you can afford. It might mean you can contribute another £10, £20 or £40 afterwards.
It might mean your circumstances have changed and you can pay more than you expected.
There isn't a correct amount.
I trust you to decide what is genuinely affordable for you.
No Financial Interrogation in this space
I'm not going to ask you for bank statements.
I'm not going to ask what you earn, inspect your household finances or expect you to convince me that you're struggling enough.
And I'm certainly not interested in deciding whether you've made the “right” financial choices before you're allowed support.
If you tell me that paying the standard coaching fee would prevent you from accessing coaching, I'll believe you. That principle matters to me. People spend enough of their lives having to prove that they're struggling, prove that they need help, prove that something is difficult and prove that they deserve support.
I don't want ADHDAndy to become another place where that happens.
But Pay What You Can does mean pay what you can
There is another side to that trust. PWYC isn't intended as a way of accessing coaching more cheaply when you could reasonably afford the standard fee.
There are a limited number of PWYC places, because ADHDAndy has to be financially sustainable if the offer is going to continue existing.
So I'm asking for a level of honesty to match the trust I offer in return.
If £15 is genuinely what you can afford, £15 is enough.
If you can afford £30, contribute £30.
If you can afford the standard fee, please pay the standard fee.
Not because one person deserves coaching more than another, but because using PWYC when you don't need it may mean that someone who genuinely cannot afford coaching has to wait for a place or never gets the coaching that could make a massive difference to them, their family and their life.
That's the social contract behind this offer.
Same coaching. Same preparation. Same respect.
PWYC doesn't buy a lesser version of me.
You won't receive a shorter session because you've paid less. I won't prepare less carefully, give you less attention or treat your goals as less important.
Your contribution determines what you pay, not the value of the coaching you receive.
And nobody else needs to know how much you've contributed.
ADHD-friendly means allowing for real life
ADHD can make appointments difficult.Time blindness happens. Things get forgotten. Life goes sideways. Sometimes the very difficulties that bring somebody to ADHD coaching are the same difficulties that make consistently attending coaching harder.
So a late cancellation doesn't automatically mean you've lost your session if we can reasonably rearrange it.
I'm much more interested in understanding what happened and finding a workable solution than punishing somebody for displaying the characteristics they're seeking support with.
Why am I doing this?
Because access matters.
Because receiving support shouldn't depend entirely on the size of your bank balance.
Because I know how damaging it can be when people feel unheard, disbelieved or invalidated.
And because if ADHDAndy is going to talk about accessibility, compassion and doing things differently, those values have to mean something when they become inconvenient.
PWYC will never solve the wider problem of unequal access to support. I can't offer unlimited places and still run a sustainable business.
But I can decide what I do with some of the capacity I have.
This is one of those decisions.
No diagnosis required
You don't need a formal ADHD diagnosis to access Pay What You Can coaching.
You don't need the right language.
You don't need to arrive with beautifully defined coaching goals.
And you don't need to justify yourself.
You just need to feel that coaching could help and that the standard cost would otherwise put it beyond your reach.
£15 to secure the session.
Then genuinely pay what you can.
Same coaching. Same respect. No judgement.
One more thing…
If you're reading this thinking, “I could probably afford £15 or £30, but surely there’s someone more worthy of one of these spaces…” — stop.
You are exactly the person I’m looking to coach in these spaces.
You do not need to be struggling enough. You don't need to compare your circumstances with somebody else's. And you don't need to step aside because you've decided someone else deserves support more than you do.
You deserve opportunity. You deserve access. You deserve support.
And if you're reading this thinking, “F**k this guy — I can't afford £15, never mind £30,” then please don't quietly close the page and assume this isn't for you.
Drop me a message using the contact form.
Until Rethink ADHD is fully established and able to take forward the wider access work we're building towards, I'll continue to look for ways to support as many people as I reasonably and sustainably can.
I can't promise that I'll always have capacity, and I won't pretend I can solve every barrier to accessing support.
But money alone shouldn't stop you from asking.
